How does vendor advocacy work?

As a natural extension of our Buyers' Advocate role, we are often approached by existing clients and others to advise and act for them in the role of a Vendor's Advocate.

This free service alleviates stress, reduces selling costs and will maximise your sale price.

A simple mistake when marketing a property could affect the end result by up to hundreds of thousands of dollars. We see this occur every day!

Working with McRae Property ensures you will avoid mistakes as you will be advised by one of our two directors, each of whom have decades of experience, are both licensed estate agents and qualified valuers and who will treat your property as if it was their own.
Our objective is to do absolutely everything possible to achieve the maximum result.

I was feeling overwhelmed to say the least and didn’t know where to start. John and I were members of the same networking group and I mentioned to him that I had to sell the family home and I didn’t know where to start. He kindly asked if I wanted him to have a look at the house and provide his opinion, I jumped at his kind offer. Read MoreSelling and buying homes is not my skill set and so when John and David advised me of an approximate value, that they could recommend an agent, the agent would organise some trades, styling and photography, I immediately felt a weight lifted off my shoulders. I have my own business to run and to manage another task that I know nothing about was just going to be too much. The cherry on the cake was that all of this happened during 2021 when Melbourne was in the middle of sporadic lock downs. John’s superior skills came into play on the day we sold the house which was the same day that we were going to go into our last and final lockdown. 5 pm Friday the house was sold, deposit paid and my husband and I cracked open a bottle of champagne. I would never buy or sell another house again without John’s assistance.”

Amanda T

We Assess Your Property

We Select The Right Agent To Ensure Maximum Results

We Save on Selling Costs

Campaign Support

ACTION STEPS TO ENSURE THE BEST FINANCIAL OUTCOME

Assessing your property

We independently assess the value of your property rather than just rely on an estimate from the selling agent. Offer advice on how your property should be best presented to the market. We advise on the best method of sale (private sale, auction, EOI)

Selection of Agent

Our process starts with selecting the agent who is the best match for your property in any given location. How? Because we have bought and sold from most agents across Melbourne for over 30 years.
We consult with the selected agent in setting the quote range which is critical to the success of the sale.

I have had the pleasure of working with John in his capacity as a vendor advocate, and I cannot recommend him highly enough. John is highly considered in his approach, with every decision well-researched and executes with precision. His dedication to client care is evident in every interaction—he is always attentive to the client’s needs and consistently ensures they are well-informed throughout the process.Read MoreJohn is a strong negotiator and a great communicator, keeping all stakeholders in the loop every step of the way. What truly sets him apart is his availability John is always there and responsive, even across weekends, which makes a world of difference. If you are considering a vendor advocate, John would be the perfect choice.””

Sam Gamon
Director
Chisolm and Gamon Elwood

Saving on Selling Costs

We save vendor’s money by negotiating a competitive rate of sales commission and suggest an appropriate advertising budget for the property, overseeing the marketing campaign to its successful conclusion.

Campaign Support

We are actively involved with decisions that may be required during the campaign and we attend on auction day to assist in any negotiations. We have been involved in over 1600 real estate sales on behalf of our clients helping them to transact like property professionals in the process !

John was not just an integral part as a vendor advocate in selling our house in Hawthorn, he became our most trusted partner Read Morein the whole process. Having seen a lot of houses sold over the years, we were overwhelmed with agencies and particular agents out there, and we often felt the right agent and team could make or break a sale. John managed us through the entire process, from choosing the right agent within the right firm, structuring commissions, and valuing the property, right down to being there on the day of the auction and the signing of the contract. It took so much stress out of the process and we knew we gave that sale everything we could - with a fabulous result. John is a rare combination of calm, professionalism and kindness which is a huge asset during a tumultuous and emotional time when buying and selling a property !

Larissa B

Testimonials from Clients

Working with John as a vendor's advocate was an absolute game-changer for me. From the very beginning, he provided me with insightful information that set the right expectations and helped me understand what to anticipate throughout the entire process. This clarity was invaluable, as it significantly eased my anxiety and allowed me to approach each step with confidence. His expertise and guidance ensured that I was well-prepared and informed, leading to a smooth and successful outcome. I couldn' t be happier with the results, and I am incredibly grateful for the support and peace of mind he provided. Highly recommend !

Regards, Stella L National Training and Development Manager

We have used the Vendor Advocacy services of Mcrae Property to sell two of our properties. On both occasions, John Sommers provided us with his vast expertise and guidance which led to very successful outcomes in both instances. Working with John streamlined the whole process and gave us great confidence that our best interests were always his top priority. John’s industry knowledge and contacts, combined with his proactive communication and considered advice, saved us an enormous amount of time and a significant reduction in our levels of anxiety and uncertainty.
To top it all off, Mcrae Property’s Vendor Advocacy services didn’t cost us a cent ! Their fee was negotiated with the chosen selling Agent and deducted from the Agent’s commission upon sale of the property. We have no hesitation in recommending Mcrae property’s Vendor Advocacy services and will continue to engage them for our future property sales.

Ray W

We really appreciated John’s support when we sold our home. The use of McRae property as a vendor agent alleviated the pressure of finding a selling agent. John is well networked with our local real estate agents. His good relationships were key in facilitating honest communication and gaining intel on potential buyers In addition utilising a vendor advocate who is a valuer meant we were confident in the valuation of our property and had a good understanding of its worth in the current market.

Michael P

Working with David McRae as our Vendor Advocate was a fantastic experience. David played an invaluable role in helping us select the right agent and served as a trusted sounding board for every decision we faced. His advice was instrumental as we prepared our property for sale, and his support was unwavering right through to the auction, where we achieved a great result. I highly recommend David and his team for anyone looking for a knowledgeable and supportive vendor advocate.

Caroline P

We have used David a few times to successfully buy and sell property. David has always given great advice, understands the market and is professional and very discreet. We achieved an amazing result in our latest sale in Brighton. We would not have been able to deliver this without his guidance

J.D.

Testimonials from Agents

I have had the privilege of working alongside John Somers and David Mcrae for over 20 years in the industry. Throughout this time, I’ve collaborated with countless vendor advocates, and I must say, John and David stand out for their unwavering commitment to their customers. Their extensive experience and deep knowledge across various markets have been invaluable, especially when it comes to analysing the current market conditions and understanding the intricacies of agent selection. They ensure that their clients are paired with the right agent and team—those who will fiercely defend their clients' interests and strive to achieve the highest possible sale price. John and his team hold people accountable in a professional and respectful manner. I wholeheartedly recommend John and his team if you’re considering selling and are in need of neutral, dedicated representation.

Nick Renna, Director -Jellis Craig. Bentleigh and Brighton

Having worked with a number of buyer/vendors advocates over the pat two decades, I've seen a variety styles and competency levels John's market knowledge across the Melbourne market place is unmatched. He' s research and analysis of the property market is far more detailed and in-depth than anything I've seen in my 18 years in the industry. He comes from a very analytical point of view which gives him the ability to provide the correct advice to his clients at the right time to ensure their property's value is maximized at all times. John's communication style is straight forward and direct which makes the sales process between the agent and client seamless.

Tate Moore, Director -JAS Stephens Yarraville

I have had the pleasure of working with John in his capacity as a vendor advocate, and I cannot recommend him highly enough. John is highly considered in his approach, with every decision well-researched and executes with precision. His dedication to client care is evident in every interaction—he is always attentive to the client’s needs and consistently ensures they are well-informed throughout the process. John is a strong negotiator and a great communicator, keeping all stakeholders in the loop every step of the way. What truly sets him apart is his availability; John is always there and responsive, even across weekends, which makes a world of difference. If you are considering a vendor advocate, John would be the perfect choice.

Sam Gamon, Director- Chisolm and Gamon Elwood

John Sommers and David McRae are exceptional vendor advocates. They were incredibly thorough, detailed, and hands-on throughout the entire process. Their attention to every aspect of the sale was remarkable, ensuring that everything was meticulously planned and executed. I appreciated how involved they were, always staying in close communication and providing valuable insights along the way. Their professionalism and dedication truly set them apart, and I feel privileged to have been chosen as the selling agent. I highly recommend their services to any vendor looking for experienced and diligent advocates.

Luke Sacco, Director- Nelson Alexander Northcote

I have had the pleasure of working with John Sommers from Mcrae Vendor Advocates and the benefit of working with John is that he gives balanced advice to client that ultimately maximises the value of the client’s property. John also is the conduit between the agent and client that enables very clear and insightful dialogue during a sales campaign which ultimately benefits his client in making the right decision about when to sell during the campaign.

Andrew James, Director- Belle Real Estate Armadale

I have had nothing but professional and successful relations working with David within the Vendor Advocacy space over the last decade or more. Having both worked in the industry for many years we have had a lot of cross referencing with clients which has led to deeper relationships and ongoing deals. We both work closely with our clients to understand their needs and expectations to bring them the best possible outcome. We have a like-minded thought process which streamlines to closing great deals. I’m always happy to work in union with David and his clients. Always a seamless experience.

Nicole Gleeson, Director - Kay & Burton South Yarra

I have had the pleasure in working with John Sommers and McRae Property on a number of occasions while he has been engaged to represent a vendor as their advocate advisor. John is a fantastic communicator and is clear and concise with his advice to his vendor clients. He puts his vendors at ease with his calm and measured approach while providing sound advice based on his many years of real estate experience. I have never felt restricted when I have worked with John, he has allowed me the freedom to do what we do best and by collaborating I feel we have enhanced the selling experience for our mutual client.

Duane Wolowiec, Director- Marshall White Hawthorn